Case Study
Teclead Ventures
A complete design overhaul and rebuild of a software consultancy's website.
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A complete design overhaul and rebuild of a software consultancy's website.
“Our site had always evolved along with us over the years. We kept adding and adjusting things as our offering changed, and at some point it was clear: now it was worth rethinking the whole thing from the ground up, instead of patching it piece by piece. That's exactly where Alex came in. He took the time to look at the site calmly and made a concrete proposal: rebuild the structure, expand the content where it mattered, and bring everything back together clearly. He didn't just fix individual spots, he rethought the site from the ground up. The hero, the services and the overall page structure are cleanly sorted again now. It just feels tidy again.”
Over the years, TLV's website grew organically alongside the company. Content was added, sections were moved, services were updated. Each change made sense on its own, and over time it reached the point where an overarching structure was worth it, to bring everything that had grown back together.
With the team's focus on active client work, there was naturally little room to tend to their own presence. TLV asked me to restructure the website and give it the clarity that matches what they offer today.
I worked through the site from the top level down, capturing every piece of content in a complete sitemap. This created a clear picture of what existed and how the different areas related to one another.
The core business in particular showed real potential: we made consulting and product development more visible and gave them a more prominent place.
With targeted additions and a newly ordered page hierarchy, we brought the content into a clean structure and moved the offering clearly to the front. Today, the website reflects TLV accurately again: clear, complete, and focused on what matters.
I started by mapping out a sitemap of the existing state. The first look already showed where the biggest lever was: the core business, the services. The homepage did have cards explaining the offering, and it was worth bringing them further to the front and embedding them better into the overall structure.
On top of that, this area was closely connected with other parts of the site. Several cross-references led from the services to the industries and AI topics and back again, so a clearer mapping would go a long way. There was also room for additional building blocks to sharpen the profile: KPIs, the tech stack, and the disciplines that show what the agency delivers and what it stands for.
On that basis, we reorganized the area. We brought the core business together under the “Consulting” menu item. The industries stayed, complemented by clearly separated areas for services and expertise. Today you can see at a glance where TLV's strength and position lie.
Because artificial intelligence has become an increasingly important part of the company, this aspect was given its own dedicated area. With these additions and the modernized sections, it is easy to grasp what TLV stands for and what defines the company.
Throughout the process, it was important to me to respect the development team's time. With their focus still on client work, I deliberately leaned towards solutions that could be implemented quickly and with little effort. Rather than a full rebuild, I built on the existing structure and on components already in place wherever possible, so the changes could fit into day-to-day operations without adding much overhead.
The full landing page before the redesign — one long scroll where the core offering had to compete with everything else for attention.
The services were buried in dense text. Long paragraphs, a lot of reading, the core getting lost in it. The redesign turns them into three clear cards: a short intro, an image, and an offering you grasp right away.
The industries lived in a text-heavy accordion on the homepage. Everything was there, but it took a few clicks to take it all in. The redesign turns it into a lively bento grid: images, clear accents, and every industry open at a glance.
The footer was more of a loose collection. A single list of links, no logo, no real order. The redesign gives it structure: a logo, three separated columns, and every key path at a glance.
The redesign puts TLV's core offering front and center.
Everything now comes together as one clear, focused presence.
Let's turn your vision into an interface that works for your users and your business.